NEUTROGENA: Mineral Sheers Liquid Foundation SPF 20
Neutrogena Mineral Sheers Foundation
This drugstore product seems to be trying to capitalize on the success of Yves Saint Laurent’s Perfect Touch makeup. Both use a brush attached to the foundation bottle so you can stroke the product onto your skin easily. I never though this method of application was a good idea. What happens if you squeeze too much product out of the bottle? Is there a way for you to push the extra foundation back into the container? The attached brush may also, in constant use, accumulate yucky things that you don’t really want to brush onto your face repeatedly.
I’m also disappointed with the shade selection of this product. Mineral Sheers Liquid comes in 12 shades, but Neutrogena clearly only wishes to accommodate a limited range of skin tones. Women with dark skin are simply not in that category, apparently. Those with honey colored skin are probably the darkest ones who can use this makeup since “Tan” is the darkest shade. If this approach works for Neutrogena, fine. But it seems to me the company is ignoring a huge audience of potential customers by not having foundations that serve a wider variety of skin shades.
Active Ingredients: Octinoxate (7.5%), Octisalate (3%), Titanium Dioxide (6.3%)
Inactive Ingredients: Water, C12-15 Alkyl Benzoate, Cyclomethicone, Cetyl Alcohol, Glyceryl Stearate, Silica, PEG-75 Stearate, Butylene Glycol, VP/Hexadecene Copolymer, Dimethicone, Lauroyl Lysine, Retinyl Palmitate, Tocopheryl Acetate, Ascorbic Acid, Pantothanic Acid, Glycine Soja (Soybean) Flour, Caprylyl Glycol, Ceteth-20, Steareth-20, Sclerotium Gum, Polymethylmethacrylate, Tetrasodium EDTA, Ethylparaben, Methylparaben, Proplyparaben, Phenoxyethanol, Sorbic Acid, Mica, Iron Oxides
Cost: $14.49
NEUTROGENA: Mineral Sheers Powder Foundation Compact
Neutrogena Mineral Sheers Powder Foundation
Natural cosmetics are huge in the cosmetics industry these days and Neutrogena was one of the first drugstore lines to enter the natural cosmetics fray. One thing I’ve long hated about Neutrogena cosmetics is the line doesn’t even try to cater to women of color.
Take this compact foundation. The darkest shades are soft beige, natural beige, honey beige and tan. If you have medium to dark brown skin you’re out of luck. I personally couldn’t use this product because of the Titanium Dioxide content, but it is Talc- and Bismuth Oxychloride-free. The other ingredients are not particularly comedogenic or irritating. If the powder foundation came in a wider range of shades, it could offer women of color a low-cost way to try mineral makeup without having to splurge on lines like Bare Escentuals or Aromaleigh.
Active Ingredients: Titanium Dioxide (6.6%)
Inactive Ingredients: Mica, Octyldodecyl Stearoyl Stearate, Zinc Stearate, Silica, Dimethicone, Oryza Sativa Starch (Rice), Magnesium Myristate, Methicone, Ascorbic Acid, Tocopheryl Acetate, Retinyl Palmitate, Pantothenic Acid, Panthenol, Glycine Soja Flour (Soybean), Alumina, Silk Powder, Water, Polymethyl Methacrylate, Sodium Dehydroacetate, Methylparaben, Propylparaben, May Contain: Iron Oxides, Nylon 12, Carmine
Italics=potentially comedogenic or irritating ingredients.
Cost: $12.99
MultiFACEted Cosmetics 